SIP celebrated its 15th Anniversary on
January 15, 2013
at the Toronto City Hall.
was a memorable event, we had great presentations by Jim Sterne
& James Standen (see below). Review what some attendees have
I have attended yesterday's event for the first
time, and really enjoyed it. The speakers were excellent, Made few
connections which I hope will mature into business. .....
were informative and succinct. I liked the networking component.
Phenomenal Event" Leslie Shernofsky
a peek at the memorable photos of
the event, courtesy of Olga Goubar, Justin McMakin and Jim Pagiamtzis.
Art of Analytics - Keynote
The technical tools continue to lead the industry with their ability
to collect and integrate more disparate data, and to visualize it
in the most striking ways. We will discuss what is web analytics,
the art of analytics and what is takes to be a true artist in the
Sterne is an
international consultant focused on measuring the value of the online
marketing for creating and strengthening customer relationships
since 1993. Sterne has written seven books on using the Internet
for marketing, produces the eMetrics Summit - www.emetrics.org
Data Data- The Evolution of Google Analytics
Google announced over a year ago that they would enter the paid,
enterprise web analytics market. Google has a far reaching strategy
that has huge implications on the market.
Standen founder of nModal has over a decade of experience in
data management and business intelligence. James founded nModal
in 2008 believing that data will continue to become more central
, and he is excited at the chance to play a part in developing tools
to Toronto in 2013, as part of Data Driven Business Week, eMetrics
Summit offers the most comprehensive and forward thinking forum
on best practices, tools and techniques to optimize successful marketing
Inc. has created the Analytics Canvas framework. Designed for large
scale, automated data extractions and transformations from even
hundreds of sources, It provides a powerful way to get at Google
Analytics Data using the Google APIs to their fullest and is used
by companies around the world.